Women drive most part of e-commerce activity

Year by year we can see how women take places of editors, top managers, directors, ministers or even presidents. Participating woman in any type of business or any life activity leads to equal rights between men and women. Nevertheless, there are some areas in society where quantity of women is much bigger than man. It is not bad or good, it’s statistics.

Women drive most part of e-commerce activity. Let’s start from the most simple and favourite social networks. The gender divide on Facebook is currently at 58/42 in favour of women. Updates, comments and messaging are driving by 62% of women. According to bloggers analysis, women have more followers in Twitter than men and besides, women follow and tweet more people than men do. According to recent results of comScore (a global leader in measuring the digital world and the preferred source of digital marketing intelligence) the majority of social network users are women, they spend 30% more time on these sites than men. Among mobile social network users - 55% are female.

Looking through many of statistics in 2012 year, we can find interesting facts:
* in e-commerce area 70% of the customer base are women,
* 74% of e-commerce revenue is operated by women,
* 65% of rental websites clients are women,
* the majority of booking tickets, rooms etc. are made by women,
* over 70% online shopping activity is operated by women.

Many top positions and business in e-commerce world are held by women. Some of them are:
Sonali de Rycker - an independent director on the board of InterActiveCorp;
Marissa Mayer - CEO of Yahoo;
Sheryl Sandberg - Facebook Chief Operating Officer;
Irene Rosenfeld - Kraft Foods SEO;
Susan Wojcicki - SVP, Advertising, Google;
Katie Jacobs Stanton - VP, International Strategy, Twitter and etc.

Examination of e-commerce

E-commerce extremely grows nowadays, our generation can even say “we’ve become the eyewitnesses of e-commerce born and growth”. Experts affirm that e-commerce is still raw. The weakness of e-commerce is simple to explain. Aren’t all of us shopping online? Frankly speaking - no, and all we can agree with these fact, but electronic commerce expands and grows rapidly. But before we start to analyse influence of e-commerce on businesses or markets in general, let’s define what actually e-commerce is?

Some of the investors define e-commerce as "when a person or business uses the Internet as part of their business model." No doubt - it’s professional definition, but if we say more simply, it’s commerce activity which is executed with help of Internet and may contain such process as trading products online, providing services or maintaining an informational website/ business blog online. Various companies can use e-commerce as a main tool of business, the same time the others can use it as an additional implement. What most businesses do is they sell both ways: online and using in retail outlets, so use many ways of selling activity. The others can use ecommerce for hiring freelancers, or just placing the advertisements etc. Anyway the Internet and money in the best combination maximize sales.

Not all of us shopping online and according to some of the data, e-commerce makes up about 5% of all retail. But it grows rapidly. Ecommerce takes significant place in more and more markets, it’s kind of disrupting them.

In 1992 in the USA people already could pay online using a credit card. It means few years earlier first step of e-commerce was all about discovering the web and setting up the first online shops. It was imitation of offline commerce world, trying to show the product to the potential client from all possible sides.

Next step, let’s called second step of e-commerce, reflected in websites transformed into smart multimedia portals that tried to attract potential clients. Those sites not just appeared when people were searching for some specific product, they were made to engage customer, to “push” customers to purchase, convincing to spend money on special deals. This way a lot of people make their purchases following an impulse.

Maintaining a good credit rating

Credit rating is not awarded, it’s earned. Whether you need to take a loan or credit card with bigger available amount, you will need to be “clear” in front of the bank officer with excellent credit rating. A credit rating evaluates the creditworthiness of a debtor, it can be individual, company or government. In general, it is evaluation made by a credit rating agency of the debtor's ability to pay off the debt.

A time-proven fact that a “good” credit score depends on system that used by your lender. Different systems check and calculate by various ways but if once you’ve got good credit report from one credit reporting company, you will be lucky to have a good credit score with your lender. Looking at credit score, lender or employers evaluate how responsible you are. To determine both the interest rate and type of loan program for you lenders use a significant factor - credit score. Typically, the higher the score, the lower the mortgage rate a consumer will pay. Basically credit score ranges from 350 to 900, where the higher is score, the lower interest consumer will pay.

Besides, employers use credit rating to determine whether you are going to be a dependable employee or not.The importance for them is to see not only ability but your willingness to pay off a loan as well. Insurance companies look at the person with good credit rating as a reliable and less capable to commit insurance fraud.

On the contrary, a bad score can prevent you from buying any essential purchase such as car, apartment or expensive trip. Nevertheless, if you understand what damages your credit score, you can make an effort to amend your credit rating.

Now we can make small but significant conclusion - good credit score is kind of diploma of your creditworthiness and it does not appear like a sun in a raining day, it’s like a plant which you need to take care about and water in time. In contrast to the world history, this history you must write by yourself.

How is possible to improve credit rating or how to maintain it on a good level?

1) All of us know that past credit history is our ticket to new credit. The most wide problem is bad habit - not pay bills in time, which preferable to fix before it hurts your credit score. So first of all, paying bills in time is basic for future credit rating. Always pay your individual bills within the 30 day time period (for credit cards) and originate quarterly equal payments for instalment loans (car, apartment). Set up a day when you can arrange time to pay bills, put a reminder on your cell phone calendar. If you cannot organize your money and always there is not enough by the day you need to pay bill, try not to spend third part of your salary till the “payment day”. And if even this does not work, set up “payment day” for yourself right the next day you get salary.

From the cowry shell to e-currency

Today enough to click on the button, swipe the plastic card at the store or simply to use device for contactless payment and necessary amount of money will be write off from the account. Have you ever thought what evolutionary way money has passed from ancient times to the present day?

There are numerous myths about the origins of money. The concept of money is often confused with coinage. Coins are a relatively modern form of money. According to Wikipedia data, the history of money begins around 2500 years ago with the first minting of coins in about the 7th to 6th century BC.

What do we mean by money? Determining the earliest use of money, it’s something of value. With years, the material form of money has changed considerably - from barter, cowrie shells, metal money and to today’s electronic currency.

The primitive times there was no notion such as “money”. The first people did not buy goods, they used barter. Barter is the exchange of a good or service for another good or service. The problem appeared when those who bartered did not agree with the value of exchange. To solve that problem humans developed money.

Not paper money or even coins, at the beginning approximately in 9000 - 6000 BC the first and oldest form of money was cattle, which included not only cows but also sheep, camels, and other livestock. Then in 1200 BC it was cowrie shells. Those times many people or even societies used cowries as money in ancient China, Korea, India, Thailand, African countries and others. Even in the middle of this century there were some cases fixed where cowries have been used as money in some parts of Africa. For the first colonists in America the form of money was tabacco leaves and animal skins.