Year by year we can see how women take places of editors, top managers, directors, ministers or even presidents. Participating woman in any type of business or any life activity leads to equal rights between men and women. Nevertheless, there are some areas in society where quantity of women is much bigger than man. It is not bad or good, it’s statistics.
Women drive most part of e-commerce activity. Let’s start from the most simple and favourite social networks. The gender divide on Facebook is currently at 58/42 in favour of women. Updates, comments and messaging are driving by 62% of women. According to bloggers analysis, women have more followers in Twitter than men and besides, women follow and tweet more people than men do. According to recent results of comScore (a global leader in measuring the digital world and the preferred source of digital marketing intelligence) the majority of social network users are women, they spend 30% more time on these sites than men. Among mobile social network users - 55% are female.
Looking through many of statistics in 2012 year, we can find interesting facts:
* in e-commerce area 70% of the customer base are women,
* 74% of e-commerce revenue is operated by women,
* 65% of rental websites clients are women,
* the majority of booking tickets, rooms etc. are made by women,
* over 70% online shopping activity is operated by women.
Many top positions and business in e-commerce world are held by women. Some of them are:
Sonali de Rycker - an independent director on the board of InterActiveCorp;
Marissa Mayer - CEO of Yahoo;
Sheryl Sandberg - Facebook Chief Operating Officer;
Irene Rosenfeld - Kraft Foods SEO;
Susan Wojcicki - SVP, Advertising, Google;
Katie Jacobs Stanton - VP, International Strategy, Twitter and etc.