Growing usage of mobile devices motivates online retailers to move to mobile

Appearance of new trend in 2012 makes e-commerce retailers move to mobile. Recently many retailers could say that they would only think about optimizing their e-commerce business for mobile customers, but today almost all of them understand that they must to do it.

Let’s take last year as the example, the situation was totally different because e-commerce trends focused on social integration and customer analytics. This year building website for those who shop using laptop or computer is almost over. This 2012 year is all about mobile customers.

If you're not mobile - you're simply not competitive. If you are not mobile, your e-commerce business will lose customers and sales. At this moment competitors provide their clients comfortable mobile shopping. That’s a thing you should think about!

Why e-commerce retailers have to move to mobile?
The reason is clear - growing usage of mobile devices. Nowadays quantity of people who use smartphones and tablets is bigger and bigger. Using mobile devices your potential or permanent customers do almost everything what is possible to perform over the Internet: emailing, researching, comparing prices and finally purchasing. Mobile devices open hundreds possibilities for people to do different things on the Internet.

It is not surprise seeing the number of smartphone users growing to one hundred million people in US only. Let’s add other countries to this quantity and we will see it becomes bigger every month. Especially it is significant fact for international e-commerce companies. So mobile customers as potential consumers will be glad to use that services which have a possibility to provide them mobile service. It’s kind of explosion coming from smartphones and tablets users.

Facebook, Linkedin and Twitter - great way to connect with your online customers.

Facebook, Linkedin and Twitter will help your e-commerce business to broaden your activity fields.These social apps will help you to spread information, share content and link to your potential customers, moreover it can help to save time and be socially successful.

The best way to connect with your customers - communicate with them. Fortunately we have more than enough resources for this - social networks or social media. Turn communication into interactive dialogue among individuals and doesn’t matter whether you do it via Facebook or Twitter but consider the most effective for you. In the beginning you can use all these networks and a little later you will be able to analyse which is the most profitable for your e-commerce business.

Think before you sync accounts of all three big networks
Before syncing your Facebook, LinkedIn and Twitter accounts, consider and check in details each service and examine how to use it. Most e-commerce companies find a way to use each social service for different reasons. For instance, messages in your Twitter can be used for short but important news or for providing links to the important pages of your site. LinkedIn has over 10 millions registered users (2011 year) from USA and Europe. This website allows registered users to create and maintain the list of business contacts. This way you can share info about your business among professional people or even find partners and workers for your e-commerce business. And finally - Facebook, the best way to share any information among potential or permanent customers of your ecommerce service.

So there is the difference in sharing content and auto-syncing accounts between this tree giant networks - Facebook, LinkedIn and Twitter. Syncing means you send the exact same message to all three services at one time as a single post. That’s why it should be a short message or news. Consequently to become a socially successful e-commerce company you have to take the time to be unique and creative.

Launch of e-currency wallets by Visa and MasterCard companies

Lately international company Visa announced about launching Beta version of e-currency wallet V.me. This project was supported by partner which is popular online retailer Buy.com.

In November 2011 e-currency world has already knew about appearance V.me but launching e-wallet Visa has been performed a day after launching MasterCard e-wallet which is MasterCard PayPass Wallet. MasterCard announced a new global offering on May 7, 2012. Decision of main competitor pushed VISA International Service Association to act quickly.

For activation on the web V.com consumers can use current accounts at Buy.com. Actually the quantity of potential users is about 18 million consumers of online retailing. Users can refill their Visa digital wallets with Visa card, MasterCard, Discover and American Express.

Accomplishment of the transaction through V.me does not require fulfilment of credit card essential elements because login and password that’s all what user needs. In the real-time mode owner of Visa e-wallet will receive notifications about all transactions executed from his e-wallets, and special offers as well. Consumers will be able to put multiple cards into the wallet.

According to Visa company direction report, at the beggining V.me will be popularized in e-commerce and few months later they plan to involve American retailers. For this process functionality of mobile and contactless payments for NFC technology will be spring into action. In autumn 2012 V.me will be launched in Great Bretain, France and Spain.