Appearance of new trend in 2012 makes e-commerce retailers move to
mobile. Recently many retailers could say that they would only think
about optimizing their e-commerce business for mobile customers, but
today almost all of them understand that they must to do it.
Let’s take last year as the example, the situation was totally different because e-commerce trends focused on social integration and customer analytics. This year building website for those who shop using laptop or computer is almost over. This 2012 year is all about mobile customers.
If you're not mobile - you're simply not competitive. If you are not mobile, your e-commerce business will lose customers and sales. At this moment competitors provide their clients comfortable mobile shopping. That’s a thing you should think about!
Why e-commerce retailers have to move to mobile?
The reason is clear - growing usage of mobile devices. Nowadays quantity of people who use smartphones and tablets is bigger and bigger. Using mobile devices your potential or permanent customers do almost everything what is possible to perform over the Internet: emailing, researching, comparing prices and finally purchasing. Mobile devices open hundreds possibilities for people to do different things on the Internet.
It is not surprise seeing the number of smartphone users growing to one hundred million people in US only. Let’s add other countries to this quantity and we will see it becomes bigger every month. Especially it is significant fact for international e-commerce companies. So mobile customers as potential consumers will be glad to use that services which have a possibility to provide them mobile service. It’s kind of explosion coming from smartphones and tablets users.
Let’s take last year as the example, the situation was totally different because e-commerce trends focused on social integration and customer analytics. This year building website for those who shop using laptop or computer is almost over. This 2012 year is all about mobile customers.
If you're not mobile - you're simply not competitive. If you are not mobile, your e-commerce business will lose customers and sales. At this moment competitors provide their clients comfortable mobile shopping. That’s a thing you should think about!
Why e-commerce retailers have to move to mobile?
The reason is clear - growing usage of mobile devices. Nowadays quantity of people who use smartphones and tablets is bigger and bigger. Using mobile devices your potential or permanent customers do almost everything what is possible to perform over the Internet: emailing, researching, comparing prices and finally purchasing. Mobile devices open hundreds possibilities for people to do different things on the Internet.
It is not surprise seeing the number of smartphone users growing to one hundred million people in US only. Let’s add other countries to this quantity and we will see it becomes bigger every month. Especially it is significant fact for international e-commerce companies. So mobile customers as potential consumers will be glad to use that services which have a possibility to provide them mobile service. It’s kind of explosion coming from smartphones and tablets users.
You have to adjust your online business - from the way you design your
website to the time you should expect sales volume - to be successful
this year. For e-commerce business in particular for websites growing
demand on purchasing through mobile devices changes a lot or even
everything.
Online business have two considerations which are smartphones and
tablets. Difference in using e-commerce sites on computer and on mobile
device is screen size, so first of all they have to think about reducing
a screen size and limited capabilities of mobile device browsers.
According to some resource and research, 30% of tablet owners use their
device to shop online and currently only 25% of smartphone owners use
their phone for the same things.
To sum up all the information above, conclusion is the following:
concept of becoming mobile service is getting as much important as
having a website if you are doing e-commerce business; to provide mobile
version for tablets is much easier than for smartphones, but if you
still have not done none of them, this is the year to do it or lose your
customers - your choice.
